to take off
The super PAC affiliated with Senator Tim Scott (R-SC) has pulled the plug on its spending on political ads as the lawmaker’s fledgling 2024 presidential campaign continues to struggle to take off.
The super PAC, called Club Freedom, had been spending heavily on ads in key early primary states and nationally to boost Scott’s profile and enhance his fundraising capacity. The latest campaign finance data showed the super PAC had spent nearly $2 million on ads as of the end of March.
But with the South Carolinian’s polling numbers stuck single digits and his fundraising figures significantly lagging behind other Republican White House hopefuls, Club Freedom is now shifting to a “more targeted approach” to prioritize local and state races.
“We want to focus on supporting engaged conservatives who are looking to serve in elected office at the local and state level,” said Club Freedom Executive Director Bob Gardner. “We will look for opportunities to provide support to key races around the country and will be ultimately focused on ensuring the Republican Party remains competitive in the upcoming midterms and beyond.”
Club Freedom’s decision to shift its approach signals an acknowledgment that Scott’s White House bid, which he announced earlier this year, has thus far failed to take off. Scott recently acknowledged the difficulty of his path to the nomination when asked about it at a campaign event last month.
Still, Scott’s long-term political prospects shouldn’t be ignored. While his White House bid appears to be stalling, Scott has consistently polled well in his home state of South Carolina, where GOP primaries are often considered crucial bellwethers for the larger nomination contest.