Dollar General Corp is testing a new strategy that involves the same-day delivery option. This move is viewed as a direct pitch to challenge retail giant Walmart Inc in terms of convenience. The US-based discount retailer already has a significant presence with more than 16,000 stores across the country. The same-day delivery service is aimed at attracting more customers by providing them with a faster option to get their hands on the ordered products. The company is going to trial run this service in some select markets initially before deciding on a nationwide rollout. This move represents a crucial shift in Dollar General’s operation as it tries to keep pace with Walmart, Amazon, and other retail giants enhancing their delivery options.

Dollar General Corporation, an American chain of variety stores, is venturing into home delivery services and aims to compete with retail giants like Walmart. This initiative is to test same-day delivery to expand their services and cater to their customer’s needs more comprehensively.

In order to achieve this, Dollar General has partnered with third-party delivery service providers, thereby strengthening their capabilities in last-mile delivery. The move is aimed at attracting and retaining more customers by offering them increased convenience through speedy delivery of their purchases.

This strategic initiative by Dollar General is part of their broader Move to Win strategy, which aims to provide more value to their shoppers while strengthening their competitive position.

However, Dollar General will face stiff competition in this new venture. Walmart, which already offers same-day delivery in several markets, has a big lead in this space.

Both Dollar General and Walmart are seeking to capitalize on the boom in online shopping, which has been turbocharged by the pandemic. With Dollar General’s same-day delivery efforts, the competition between these two retail giants is set to intensify.

Overall, Dollar General’s decision to venture into same-day delivery service marks a significant evolution in their strategy and services. The outcome of this move will considerably influence the company’s future growth prospects.