In an intense advertisement for the Maryland Senate, Larry Hogan vividly uses the Jan. 6 Capitol insurrection as a pivotal point. It appears that he is hoping to position himself as a voice of calm in the face of chaos and a leader who can unite people amidst tumultuous times.
The content of the ad discusses the horrifying events that transpired on Jan. 6, showcasing Hogan’s reaction to it. He underlines the need for individuals who remember the country’s ideals and can find common ground in a deeply divided political landscape.
The emphasis is evidently on Hogan’s moderate politics and his established record as the Republican governor of a typically Democratic state. This strategy aims at attracting voters across party lines.
Highlighting his response to the Capitol attack, the ad seems to be a pitch to voters who are frustrated with extreme politics. The focus is on portraying Hogan as a rational political figure in a time of deep division and partisanship.