With COVID-19 upending normal operating procedures for many companies, Starbucks is introducing its pumpkin lineup, including drinks and food, earlier than ever to meet customer demand. Despite the pandemic making the summer months feel like an eternity due to society’s inability to coalesce in its traditional way, fall is still signifying the end of summer and beginning of a new season, and Starbucks is capitalizing on that.
To bring a sense of normalcy to customers, the Seattle-based coffee chain is releasing its signature pumpkin spice latte, along with a whole lineup of products, earlier than ever before. On August 25th, Starbucks launched their pumpkin menu across the United States and Canada. Other chains, such as Dunkin’, are following suit and introducing their own pumpkin specials into the mix. Customers can now get pumpkin flavored coffee, smoothies, oatmeal, pastries, doughnuts, and more.
Troops, restaurants, and corporate cultures across the US and Canada can rest assured they’ll be able to enjoy the flavors of fall. It’s a welcomed respite, as the world continues to deal with the pandemic and all the changes it has brought about. By offering pumpkin flavors, chains are trying to show customers that despite the virus, life will still go on and that it’s important to take the time to appreciate the little things. And while it may not be the same, customers are still able to find joy in pumpkin-flavored comfort.
