. Previously, customers could purchase “EarlyBird” services for a fee of up to $25 and get an assigned boarding position that places them ahead of non-paid passengers. Now, Southwest is limiting the number of EarlyBird purchases available on each flight, making it harder for customers to take advantage of the service. Additionally, the airline is increasing the price from $15 to $25 for flights under 500 miles and from $25 to $30 for flights more than 500 miles.
The decision to limit EarlyBird and increase the price is part of an effort to improve Southwest Airlines’ operations. Many customers have complained about the boarding process, and the airline hopes that limiting the service will reduce confusion and make the boarding process smoother. Additionally, with the increased fee, the airline hopes to generate additional revenue to help offset costs.
